TartanHacks Branding 2023


Spring 2023 [7 weeks] 
CMU Scotty Labs

My Role: Logo and Merch Designer
Team: Arnav Patel, Chelsea Teng, Elise Chapman, Shannon Lin, Susan Ni

For Pittsburgh’s largest hackathon hosted in CMU, I was
part of a team of designers that was in charge of this year’s
branding for the theme: Disruption. I lead the logo
and merch development for this project. 
Tools: Figma, Illustrator, Photoshop

Skills: Logo Design, Print Design,
Typography, Graphic Design,  Branding





Logo Development:

An animation/video to help explain Mielgo’s philosophy
and lifestyle when it comes to making his craft.

Tools: Figma, Photoshop, Illustrator

Merchandise:



Crafting stickers to help promote TartanHacks
that fit with the theme: Disruption

Tools: Figma, Photoshop, Illustrator

© Yoo Sung Lee   ︎   ︎   ︎   ︎