LXD Conference 


Spring 2023 [5 weeks]
Communications Studio 4
A re-branding project that explores visual representations
of LXD Conference. I wanted to create a visual identity that
encapsulated the essence of Learning Experience Design:
exploration and creativity! I created a modular brand system, 
poster, event signage, kinetic logotypes, and a website.


Tools: Illustrator, Figma, 
Photoshop, AfterEffects

Skills: Event Identity, Graphic Design,
Motion Design, Logo Design, Branding
Kinetic Logotype:







Mockups:


Process:

Before committing to an identity, I explored 4 different directions that included different elements of LXD that I wanted to capture. Here are some brand guidelines I created for the 4 different directions I explored.






© Yoo Sung Lee   ︎   ︎   ︎   ︎